Sega: 'Diamond hunting' at Game Connection

Sega is always looking for a 'diamond in the rough' at Game Connection, says the company's director of artists and repertoire.
Game Connection, started in 2001 as an alternative to the trade shows, hopes to connect professionals with each other in a more casual atmosphere. It has since been established in Tokyo and Shanghai, and this year will be held in Lyon, France during the same week as GDC.
Sega is just one of many attendees whose goals are similar.

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