G*: Microsoft: Xbox 360 Sales, Though Low, Dwarfing PS3 Sales in Korea?

During an interview at the Gstar international game expo in Seoul, Microsoft Korea spoke with Gamasutra about relative next-gen marketshare in the local sphere.

When pressed about the Xbox 360's total units sold in South Korea, Dae Hwan Lim, marketing coordinator for Microsoft Korea's entertainment & device division (which includes the Xbox 360), conceded that "I can't say myself, but some reports here said about 100,000."

Squeezed for further details, the marketer remarked that the "Xbox 360 is doing much, much better (than the PS3). There's a huge gap in market sales. I can't mention other company's numbers directly, but it's multiples larger."

[PS3 Limps on and on]

such a small market really.

[TheMART]

You're so, so wrong there...

Korea (like India) is a large potential market. Like really interesting. People are overal very high educated, they make good money nowadays, much work is being transported to Korea, India etc(no production work, but besides call centers also much jobs for high educated).

Those people are going to spend their money... So its important to be there in the front line!

[PS3 Limps on and on]

If it was up to me, PS3 could win every region. But that's not happening. Far from it.

[Panthers]

Korea could be a huge market, but they are all Starcraft PC gamers. Doubt any console will be huge there.

[Antiomo]

But Korea is home for PC gaming, they are also known for one of the best Internet infrastructures.

[poopface1]

microsoft or sony getting starcraft 2 on their consoles could really help them there. Im pretty sure they are talking about south korea and not north korea tho.

[godofthunder10]

here we go again,the sony fanboys all ways says that the 360 is dead when the ps3 is out selling the 360 some where but even when an article comes out like this one saying that the 360 has a large lead over the ps3 in South Korea they say that it's wrong or the ps3 only been at a year(the ps3 been 2 years not 1 like they claim)and it will take the lead,well it has been 2 years and the ps3 is still behind by millions of consoles and it just can't seem to catch up but the sony fanboys keep saying next year,or wait till this game come out like they did with lair but it still in 3rd place,but they always say the same thing when they say next year the ps3 will take the lead and it fails then they say wait till next year,well if we keep waiting by the time the ps3 takes the lead it will be time to come out with the ps4.
i've been reading where sony fanboys been saying that they will never have a ff on the 360 well they are wrong because i was reading an article and they said that they are working on a ff game that will be exclusive to the 360.if the ps3 don't out sell the 360 for christmas(they want) then companies that wll release mgs4 and the ff for the the ps3 now will have to make a big decision,do they just keep the games on the ps3 and loose millions or do they port it over to the 360,what do you think they would do,hell what will you do if that was your company,loose money or put it on the 360 and make money,it shouldn't be a hard choice.
this is why i think this christmas is do or die for sony because the game companies want keep making games exclusive for sony because of the cost of making next gen games,the 360 accounts for 50% of software sales right now,so if the ps3 don't out sale the 360 for christmas then it will just get bigger and game companies will have no choice but to port all the exclusives games they have on the ps3 to the 360 just to make money,now if the ps3 out sale the 360 by a lot not a little then it will be different but like i said if they don't then sony is heading for harder times instead of better because as of right now the 360 is selling more software then all the other consoles combined and if you are a game company,what system would you want your game on,the answer is the 360 because if you say the ps3 you are just bias because companies want to make money not loose and the more games you sell the bigger the profits and that's fact not some fanboys trash talk.

[Odion]

Korea is a PC world trying to win there is like trying to win the lottery, SC is king

[ParaDise_LosT]

the 'Vii' is dwarfing both of them right now

[MrSwede]

Good point, seriously. Gaining grounds in Korea, India, south America and such is done by selling cheap stuff. MS would have been better off still producing the old Xbox when trying to win those countries.

[Enigma_2099]

Yeah, the Wii is whooping us all, but we're beating Sony, so we're still winning the war.

.... ooookay.

[Darkiewonder]

MMO ftw.

Anyways. Starcraft II mmmmm

[Danja]

WOW he works for M$..did you expect him to say the PS3 is gaining on us...come one now ppl..hmmm...he couldn't state figures becuase..it would show that the 360 isn't that much ahead in over sales...BTW..how long has the PS3 been on the market in Korea...compared to the 360..??

[PimpHandHappy]

blows them all away in sales in all those places

[solar]

someone told them the 360 plays WoW ;) i kid! damn gold farmers :P

edit: lol, you know when you post something and you just know its gonna get you disagrees XD

[MrSwede]

My English isn´t what it should be and my political correctness in English is even worse but can you use "dwarf" nowadays? Not that I know any other way to write that headline. Anyone know how to make a verb out of little people?

[Panthers]

Dwarf doesnt mean little people per say. It can also be used to mean on thing is much larger than another, therefor Dwarfing it. When you dwarf something, you are much larger than it, making it appear small.

[MrSwede]

I see. So I won´t offend anyone by using "dwarfing"?

[theoneandonly]

Korea is PC territory, XBOX360 has the largest marketshare there now and continuing because it has all the HOT PC franchises such as HALF LIFE, KINGDOM UNDER FIRE CoD, ELDER SCROLLS, etc etc.....

It has so many PC franchises & console games its crazy which is KOREA's favorite. =D

[Naruto]

korea is PC land

[PimpHandHappy]

or this war is over

*sarcasm

hey atleast the south can buy game systems because the north is filled with real life drawfs from years of starvation

ok sorry i got a little 2real for this forum

[OmegaKulu]

good luck trying to turn those Korean super SC fans around when they got SC2 coming within a year.

[JasonPC360PS3Wii]

The Xbox is on a roll

[ParaDise_LosT]

Halo Wars is gonna do in Korea....God knows they love SC
and Flood, Covenant , and Humans do come close to Zerg , Protoss and Terran :P

[kydrice]

It's payback for the Japanese taking their rice during WW2. Also any Korean guy who tries to buy a PS3 is greeted by a glaring American Soldier reminding him who is standing watch at their northern border, thus making the Korean man put back the PS3 and walk to the Microsoft aisle true story.

[Mr Marbles]

So 360 is trampling PS3 in Korea, that is a surprise.

I guess it shouldn't be though, I always see Koreans online while on XBL. They love Lost Planet. As for it being PC land over there, well that may be, but 360 is still beating the crap out of PS3, even in PC land.

[Gahigiddy]

Which means Korea will be PS3 land. Oh, but of course, let's ignore the release dates right Mart? I guess America's highly educated too right, because 360's rushed release and 1 extra year of sales solidifies victory.
(Hi Dreamcast)

[Death]

This is the third Holiday season that the Xbox 360 has a larger market share than PS3. No one knows what the future will bring, but so far the 360 is leading this generation. If this generation actually last 10 years like many say, how many years will it have to lead before you feel it's done ok?

Microsoft is investing heavily into the Xbox brand with no signs of letting up. There is more software to come and further hardware cost reductions to keep them moving forward. If they are able to double their market share this generation they will have done very well, but there is a long way to go. Sony has even further if they want to reach what the PS2 had last gen.

-Death

[travelguy2k]

Sony because the Japanese don't by Samsung. Since Smasung has completly pulled out of Japan.

Could be a little payback against Japan for that.