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New Video Game Sales Tracking Could Replicate Hollywood Model

Every Sunday afternoon, movie fans can see exactly how well Rise of the Planet of the Apes, Cowboys & Aliens and Captain America: The First Avenger did at the box office. In the video game business, those numbers aren’t released until over a month later – with the exception of big games like Activision’s upcoming Call of Duty: Modern Warfare 3, which have huge opening days and weeks. But that could be changing. The NPD Group and Electronic Entertainment Design and Research (EEDAR) have partnered in a strategic collaboration aimed at improving the measurement and analysis of the evolving video game industry.

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