"The world of videogame public relations and marketing truly is a crazy place, filled with announcements for upcoming announcements, and countdown clocks leading to announcements of a new announcement!
Why do we even bother talking about these announcement build ups? Why don’t we just wait and skip straight to the real announcement? Because it’s fun, that’s why!
And so, EA and EA Sports have announced news related to an upcoming announcement for the FIFA 12 demo."