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Sony CEO: Content drives digitization - Film studio, PS3 and the format war

Sony CEO Howard Stringer made a series of candid comments on Thursday, as reported by the film industry trade journal The Hollywood Reporter on November 9, 2007:

On Sony's film business, Stringer said that he "needs the power of entertainment and content to drive the digitization of the whole company." He argued that "the studio is integral" even there may be some buzz of a possible sale (of Sony's Imageworks and Animation Units.) He also rejected the notion that Sony is dependent on the "Spider-Man" franchise to turn its film studio around.

On PS3, Stringer said if the momentum of the recent price cuts continues, PS3 will sell 10 million units worldwide by the end of its fiscal year. He also expressed some envy for companies like Nintendo with a narrow product lineup.

On Blu-ray, he said if Sony's format lost the war to HD DVD, then Sony would only have to change the hard drive for its PlayStation, but the loss would not hurt Sony beyond that. He signaled that he would have preferred to integrate the two formats if he could travel back in time, but then remarked that the format war was "all about saving face." He believed Microsoft supports HD DVD because Blu-Ray's stronger anti-piracy protection is probably not in Microsoft's interest. He cited the competition between PS3 and Xbox 360 as a likely sub-plot behind Microsoft's motivation to support HD DVD.

Stringer also talked about his lack of Japanese skill as Sony's CEO, his next likely job once he leaves Sony, his former position as executive producer of the CBS nightly news with Dan Rather, the upcoming U.S. presidential election, and his impressions of Queen Elizabeth, the British monarchy and President Bush.

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ktchong3360d ago (Edited 3360d ago )

Is no one else surprised that the Sony CEO was basically saying that he's regretting getting into the format war and actually discussing the scenario of what Sony would do if Blu-ray lost the format war??

TheExodus3360d ago

I'm not surprised given how much Blu-ray has cost them, but I was puzzled by the statement that they'd have to change the PS3's HDD. Anyone know why?

felman873360d ago

He knows the format war is useless. It started before he became CEO and now he's stuck with it. He knows digital distribution is the way to go

Maddens Raiders3360d ago

-- "Stringer said if the momentum of the recent price cuts continues, PS3 will sell 10 million units worldwide by the end of its fiscal year." --

He forgot to add, "....and this will help swing the pendelum back where it belongs; in an environment of innovation and creativity. Bringing back all the fun things you enjoyed about our games on the PS1 and PS2 - not just one genre...."

Well said Sir.

Maddens Raiders3360d ago (Edited 3360d ago )

the CEO of the world's 2nd largest CE maker would have "backup" plans and regrets losing money and time on a stupid a$$ format war that MS is prolonging because they are a bunch of sad, booty hurt crybabies, that don't know how to make hardware nor form real partnerships. Hell, do you think that MS hasn't thought about what they will do if they lose the format war? Of course they have. The only one *surprised is you.

The Dude3360d ago

I think this sums it up Blu-ray the new BETA MAX. Now maybe you fanboys can start buying games and supporting your platform where it counts.

hahahabutt3360d ago

I knew something was up, Sony is losing way to much on this format war. They should have agreed with Toshiba when they had the chance to stick with HD-DVD and not make a format war happen. All because Sony once again tries to take over and fails. Just like Rome. Long Live the PS3 and forget the format war. Lets just play beyond people. Let HD-DVD be the format of movies.

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