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Battlefield 3 Marks Digital Distribution War

MMGN.com writes: EA have just announced that Battlefield 3, arguably the biggest game of 2011 is not going to be available on the ever popular Steam platform. It comes as no surprise considering EA have recently launched their own digital distribution platform, however could this be the ignition that causes all out war?

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Inside_out2263d ago (Edited 2263d ago )

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It's simple really, Valve is not a publicly traded company...EA is. That means Valve can do whatever they want in terms of pricing, EA has to answer to the shareholders. Valve can crush EA in sales every day of the week. EA has a long way to go and they are burning their bridges everyday.

It doesn't matter if EA Origin has Battlefield 3 as Steam will have the biggest selling entertainment entity in COD MW3. :)

Valve will no doubt start putting out their great list of IP's and those will only be found on Steam, meaning Half-life, L4D, Team fortress, Portal, and maybe the biggest one of all in Counterstrike, ALL available on Steam and not Origin. Half-life is considered THE PC title that started it all.

2263d ago Replies(2)
HydroCopper2263d ago

As much as I hate the loser troll inside_out, gotta agree with the fact that EA is making a huge mistake not selling BF3 on steam, especially when steam will be selling mw3. Not a very good business plan.

Dunno what you mean by: "Half-life is considered THE PC title that started it all." Started what? PC gaming was around long before Half-life, and very strong. And steam came way after Half-life. If you mean Valve, well regardless of whether they have steam or not they would still be one of the best developers around.

nightmarex1212263d ago

What are you talking about you can buy portal and half-life on origin but it wont be digital it will disc so it get sent through mail.

awi59512263d ago

And i still dont trust ea. If you cant keep your servers running games that are 2 years old you cant do this.

MrBeatdown2263d ago (Edited 2263d ago )

"It doesn't matter if EA Origin has Battlefield 3 as Steam will have the biggest selling entertainment entity in COD MW3."

And it doesn't matter that Steam has MW3. You know why? EA isn't trying to compete with Steam. EA might care as it applies to MW3 vs. BF3 since this gives MW3 a bigger platform to release on, but it doesn't make a difference to EA if MW3 helps Steam's popularity.

If EA was going to "war" as the article puts it, you'd see two things. First, EA would pull all of their games from Steam, not just a couple, in order to bring as many exclusives to Origin as possible. The second thing they would do is pursue third-party games. EA hasn't done either of those things.

This whole Origin vs. Steam thing is really idiotic. The media have taken a little policy dispute between EA and Steam and twisted it to make it sound like a full-blown digital distribution war, and most readers are just lapping it up. Origin has no exclusives. All EA's games are available everywhere. If EA was looking to compete with Steam, you'd see far more going on than EA removing a couple games from one of many digital distribution services. Hell, Origin isn't even new. It's just a new coat of paint on the old EA Store that has been around for years.

Some of you may not realize this, but back when Xbox Live was in it's infancy, EA had a very similar issue with Microsoft's Live policies, and as a result, Madden supported PS2 online, but not Xbox Live.

Need proof? Here's an excerpt from a CNET article from 2004 explaining EA's issue with Xbox Live...

"EA, which runs several extensive online services for PC games, was the one notable holdout among major game publishers when Microsoft launched the Xbox Live service two years ago. EA executives objected to the design and business model for Xbox Live, under which Microsoft handles all networking, billing and other infrastructure tasks and game developers pay a flat fee to make use of the service."

http://news.cnet.com/Electr...

Now, here's what EA posted on the Origin help section about Steam...

"Any retailer can sell our games, but we take direct responsibility for providing patches, updates, additional content and other services for the individuals and communities that play our games. These players are connecting to our servers, so we want to provide them with the very best service. This works well for our partnership with Gamestop, Amazon and other online retailers.

However, when a download service forbids publishers from contacting players with patches, new levels, items and other services - it disrupts our ability to provide the ongoing support players expect from us. At present, this is the case with only one download service. While EA offers its entire portfolio to this site, they have elected to not post many of our games. We hope to find a mutually agreeable solution to this issue soon."

Sound similar? EA didn't want Microsoft to be the middleman for their online play back in 2002, and they don't want Steam to be the middleman for additional content today.

Steam wants to be the middle man between EA and it's customers after the game is sold, and I'd bet that's because Valve would get a cut of the profits. EA doesn't want that, and they are doing something about it, but they sure as hell aren't doing it to rival Steam in the digital distribution business. The whole Origin launch, which is actually more like a re-branding of the EA Store, isn't much more than a coincidence.

Apologies to those who don't like reading.

+ Show (2) more repliesLast reply 2263d ago
BeastlyRig2263d ago (Edited 2263d ago )

They can't beat steam! Why? Becuz steam has more than just ea games & has ea games. Swotor is Origins only hope..

no ea games in the top 20 sellers..
http://store.steampowered.c...

mistajeff2263d ago

this seriously blows. all the people i'd wanna play with aren't gonna get it now-- not because they refuse to, just because we all network on steam, we all join each others games and set up invites on steam, these guys are simply just not going to care about it if it isn't on steam-- not cuz they're fanboys or anything, just cuz they'll say "meh". hell, half of them probably won't even realize when it's out. they'll just keep playing CSS, L4D, day of defeat and bad company 2 because it's more about the social experience of playing with one another than the game itself because we're a group of friends from college.

i'm sure this carries over for a lot of other steam users as well, and if this fall is gonna be all about CHOOSE YOUR SIDE: BATTLEFIELD OR CALL OF DUTY!!!!!!111111111 then it's gonna be a lot easier for groups of friends who network thru steam to say, "okay, screw it, call of duty's good enough" since that's gonna be the one headlining steam's store come november. or hell, maybe not-- maybe i'm generalizing the way my group of friends operates to a good chunk of other steam users-- but regardless, it's pretty dumb of EA to not try to get their game onto a network with over 30 million users.

nightmarex1212263d ago

rumor is it might be time exclusive for origin valve and ea still dealing the tos issue, after the game get release it be on steam later on.
http://www.gamersbook.com/s...

mistajeff2262d ago (Edited 2262d ago )

interesting! thanks for sharing this. this gives me hope. frankly, i'll be getting the game regardless-- i mean, bf3 was a large chunk of the reason i built a sexy dx11 rig to begin with-- i just really want it to be on steam so i can play the multi and co-op with my friends.