Empire of Sports takes a 'web 3D' approach to online gaming

Say "massively multiplayer online gaming" and most people will think of goblin-bashing games set in fantasy worlds such as World of Warcraft. However, the traditional MMO has just one way of making money: monthly subscriptions and/or the sale of the client software.

But a new MMO format may have found a way to create multiple revenue streams. Empire of Sports, which is about to go into closed beta with a planned launch at the end of this year, is set to capitalise on a number of developments on the internet, including the growth of in-game advertising and social networking.

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