The Associated Press reported on Thursday, Nov. 08, 2007:
Speaking at the 92nd Street Y cultural center in Manhattan on Thursday, Sony CEO Howard Stringer said that Sony's Blu-ray disc format is in a "stalemate" with the competing HD DVD format, chiefly backed by Toshiba and Microsoft.
"It's a difficult fight," said Stringer, "We were trying to win on the merits, which we were doing for a while, until Paramount changed sides."
Stringer also played down the importance of the battle, saying it was mostly a matter of prestige whose format wins in the end. "It doesn't mean as much as all that."
Stringer added that he believed there was an opportunity of uniting the two camps under one format before he became CEO, and he wishes he could travel back in time to make that happen.
Stringer was more upbeat about the PlayStation 3. "We are coming back up again," he said. The CEO said the console is the best-selling console in Europe after a price cut three weeks ago. In the U.S., a recent price cut has doubled sales.