Digital distribution is increasingly becoming the preferred method for publishing games and has been gaining popularity among consumers for purchasing games. Stores like XBox Live, the Apple App Store or Steam sell digital copies of titles online which has reduced the cost of distribution, increased the profit margin for developers and made publishing more accessible to small studios. The question remains: how much money reaches the developers in the end? What is the premium developers pay to have their game in the catalog? And, most importantly, what can the consumer do to make sure most of the money gets to the hands of the creators?