The HD DVD camp is glowing over reports that the temporary price cut of the entry-level Toshiba HD DVD player is pushing U.S. household penetration toward the 500,000-unit mark. Format backers say the total number of standalone HD DVD players sold is poised to hit the 500,000 mark by late November.
This news comes on the heels of reports earlier this week that roughly 90,000 HD DVD standalones were sold last weekend alone, following highly-publicized price drops for Toshiba's HD-A2 HD DVD player.
While passing the 500,000 unit mark would certainly seem to cement the HD DVD camp's overall lead in standalone player sales, it still pales in comparison to the installed base of Sony's PlayStation 3 game console, which comes with a built-in Blu-ray player. (According to the website vgchartz.com, over 2.2 million PS3s have been sold in the US to date).
Of course, as HD DVD backers will be quick to point out, the majority of PS3 owners are said to not use the console as a Blu-ray player.
What effect all of this may (or may not) have on next-gen disc sales remains to seen.