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Xbox Live Policy Enforcement Team gets a Happy Hand

A clever but unnamed PR over at Microsoft's Xbox Live service managed to generate a press release that was constructed as a feature article, enticing a large number of gaming sites to run it verbatim as a feature article despite the fact that it was a carefully crafted public relations puff-piece.

The sites that were duped into running the piece may not be aware that they have compromised their editorial control according to a Boston-based reputation management consultant who saw the widespread use of the self-serving piece as problematic.

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gamingupdate.com
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