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The relationship between game publishers and retail - MMGN.com

MMGN writes: The ways in which videogame retailers are so aggressively trying to stay relevant are indicative of an industry failing to adapt in the face of a growing digital landscape.

These days, every single major release seems to be getting some sort of attached pre-order incentive, which is fantastic for gamers, but doesn't really do much to blanket the high prices Australian's still pay for videogames.

These incentives offer a range of different things: from exclusive downloadable content, to access to timed content, "limited edition" gifts -- although the "limited" nature of these objects must be questioned due to their easy availability and the fact that they generally depreciate rather then appreciate -- or even access to upcoming betas from the same publisher.

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