During his presentation of the new parental timer for Xbox 360, Robbie Bach, president of Microsoft's Entertainment and Devices pointed out that he'd like to bring the price of the 360 down somewhat.
Cnet and ZDnet both report the following:
"Another thing Microsoft needs to do, Bach said, is find more ways to make the console cheaper to produce. "That's something we need to do over the life cycle to continue to make the business work," he said, "so, over time (we can) bring down prices.""
However, there is also something called "The Family PACT" - which is "available for use today". SPOnG went in search of it over at Microsoft's family area. They did this because it's apparently "a comprehensive, proactive approach to setting rules on media use, and asks parents and children to agree on the level of Parental involvement; Access children can have; Content they can play and watch; and the Time they are allowed to spend using media" - see P.A.C.T. Brilliant.