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Sega contributes 'weak game demand' to operating loss

MMGN writes: Sega has posted its financial results for its first financial quarter ended June 30.

Its consumer business was hit worst, with the game and toy division recording an operating loss of 3.86 billion yen (AUD $452.7 million), with net sales going down 22.3 percent year-over-year to 16.2 billion yen (AUD $190 million).

Some of the games released during the quarter were Thor, Virtua Tennis 4 and Yakuza of the End.

In a statement Sega said: "In the home video game industry, the demand was generally weak in the US and European markets due to the headwind like sluggish personal consumption.

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Yi-Long2395d ago (Edited 2395d ago )

... your supply is weak!

Sega has so much possiblities and potential and licenses to release brilliant BRILLIANT games which the gamers would love. A new cell-shaded HD Streets of Rage. A proper new Shinobi to rival Ninja Gaiden and Bayonetta. A Virtua Fighter 6. A Shenmue 3. A proper sequel to Valkyria Chronicles on the PS3. A new Nights. Etc etc etc.

Sega is just too busy releasing the wrong games and on the wrong systems. There's so much potential at that company, but for so many years now they've been maing extremely poor decisions when it comes to what they're doing and how they're releasing it...

Gaetano2395d ago

That's so true. When I was writing the article and I got to the part about the games they've released this year, I just did a massive facepalm for Sega.

"Hey! We make shit products that no one wants and we're not selling any games....THE MARKET IS DYING!"

lulz k