Joel Taveras writes, "It’s been one great ride for Nintendo over the past five years, with quarter after quarter bringing in greater results than the one prior; at one point the house that Mario built showed no signs of slowing down. For a good long stretch, as competitors Microsoft and Sony were busy trying to bring the costs down of each of their respective consoles, Nintendo pulled away with an insurmountable lead in the console arms race. By the time the Wii found itself in one of every nine American households, the console finally began to show signs of slowing down. At the same time Nintendo has hit similiar strides in the handheld market with their DS. Even with revision after revision the handheld continued to sell well, meeting or exceeding expectations every time. But along came the 3DS."