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NowGamer - SSX Preview

NowGamer - First impressions count for a great deal in this industry. One need only cast an eye to the flame war surrounding Techland’s debut Dead Island trailer for evidence of this, riding a wave of incredulity that statistics and fetch quests can equal an emotional tour de force.

The truth is, though, that such campaigns are generally directed from on high, running in endless circles that have more to do with extracting exclamation marks from excitable teenagers at every stage than making a game’s content clear.

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