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Nintendo 3DS at $169 yields strong pre-order demand

Pre-order sales for Nintendo Co.’s Nintendo 3DS at $169.99 held strong demand at retailer Amazon.com Inc. this week upon pre-order availability of the new lower-priced SKU.

This week, pre-order sales for the Aqua Blue SKU ranked at No. 23 and the Cosmic Black SKU ranked at No. 20 at Amazon’s Video Games division.

Nintendo this week said it will price cut the Nintendo Co.’s Nintendo 3DS handheld to $169.99, 33 percent off the current $249.99 MSRP beginning Aug. 12.

The Nintendo 3DS Aqua Blue SKU and the Cosmic Black SKU $169.99 each.

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