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Italian Territory Report

Italy isn't just pizza, pasta and gondolas – it's got a burgeoning games market too. Editor of MCV media partner Gamestore Valentina Frigerio outlines the state of the market…

Last year the Italian video games market grew 2.3 per cent (with a total income of €742m). For the first half of this year, a total growth of 47.6 per cent was registered.

The research outlines that the €742m income does not take into account the market for gaming devices (e48m – an increase of 16.5 per cent in value). Video game software has a value of almost €475m, while the hardware is worth €267m, registering a growth in value of 17 per cent compared to 2005.

In 2006, more than 1.6 million consoles were sold: 52 per cent were home consoles while 48 per cent were portable. From a quantitative point of view, the number of home consoles sold decreased, even if there was an increase of eight per cent in the market value – to which the launch of Nintendo Wii surely contributed.

There is, therefore, a tendency towards a 'mobile' use of video games, common to other European countries, where the portable console market is bigger than the home console one.

The fast growth registered in the first semester is a sign of a brighter future for the Italian market, due mainly to the innovative technology, the creativity and multimedia functionality at product level and the evolution and diversification in the product distribution.

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