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University deploys ninja tactics to research our MMO gameplay

Massively: Welcome to 1984, MMO players! Researchers at the University of Minnesota have decided to launch Ninja Metrics, which is a software startup focusing on the analysis of data with the goal of "[identifying] key traits upon massive multiplayer online gaming communities." According to the researchers, this data will allow game developers to "identify each player's psycho-social motivations, and take action to help ensure enhanced user experience."

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massively.joystiq.com
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