Microsoft and Sony trying to expand their market. Will they succeed?

Under discussion are the current "casual gamers" trend in Sony and Microsoft's marketing plans. What does this mean for the industry going forward? Will either publisher tap into Nintendo's stranglehold on the console industry? All these questions and plenty more are answered:

IGN Games Editorial Manager, Jeremy Dunham sits down with video vixen, Jessica Chobot, PlayStation Editor Greg Miller, and News and Features Editor Daemon Hatfield. (Industry, PS3, Xbox 360)

Listen to podcast >> Comments (8)

uk.games.ign.com +

New stories

20°

Twisted Metal ‘First 2 Missions Gameplay’ [HD]

7m ago - The first 2 (Sweet Tooth) missions in Twisted Metal. | PS3

40°

Ubisoft’s Upcoming titles for 2012

12m ago - Ubisoft Entertainment is a major French video game publisher and developer, with headquarters in... | PC

30°

The Positives and Negatives of PS Vita - Push Square

30m ago - PS Vita is just days away, so let's weigh up its pros and cons in a fair and balanced fashion, ju... | PS Vita

10°

Match Three Madness: Combine

51m ago - "The iOS contributor from GoozerNation takes a good hard look at the match three type games on th... | iPhone

4/5 goozernation.com

Study Game Design at DeVry

Now - DeVry University, is an accredited* university offering you the flexibility of over 90 locations, online courses and a wide variety of bachelor's a... | Promoted post

20°

Army Corps of Hell director highlights why comedy and cruelty go hand-in-hand

2h ago - Pocket Gamer's Peter Willington writes "Yuichi Tanzawa of Entersphere is the main man behind Army... | PS Vita