Ken Ellis writes: "Everyone loves it.
Going to the game store, and finding the game you want waiting on the shelf. The ability to pick it up and look at the low resolution screenshots on the back of the case. Talking to the clerk about how awesome this game is, and watching as he feigns a look of jealousy as you say you’re going “straight home to play it”. Lastly, the feeling of getting to your game room and popping open the game box and getting that “new game” smell.
Is it time to stop, though?"