Responding to the slight backlash some fans have had towards top-down downloadable game Burnout CRASH!, Criterion's Richard Franke explained that Burnout CRASH! is "more Burnout than other Burnout titles", and doesn't believe the game could hurt the brand.
Asked by VideoGamer.com if CRASH! could hurt the future of the brand if it went down badly with fans, Franke replied: "Well, no. We are Burnout. Criterion. We love Burnout. We decide what Burnout is, nobody else does."