Activision Blizzard CEO Bobby Kotick: How To Be An Innovator

Forbes: Bobby Kotick is one of the biggest figures in the video game business. He’s beloved by investors for taking over Activision Inc. in 1991 and turning it into a huge success; his most hard-core customers are sometimes less fond, demonizing him for focusing on blockbuster franchises and extracting profits.

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MintBerryCrunch2585d ago

Bob on what's important to encourage innovation:

"The most important thing we do to encourage innovation is give people the freedom to fail."

You gave IW the freedom to succeed and succeed pretty damn well they did, look how that turned out

Chocoboh2585d ago

That face makes me want to punch someone. Hard.

It just screams "Hello, I've come to your home to take your money for our garbage products where we won't even patch bugs till we finish counting our billion dollars in profit but don't worry. You'll still love us anyways."