Why Social Games Are Eating the Industry's Lunch

Some months ago IG wrote about the necessity of the more established part of the gaming industry getting involved with social, online and mobile games. All indicators are that those parts of the industry are on the rise, while the traditional console sector, while not floundering, still struggles to expand. Going where your customers are is one of the basic tenets of business and it's a no-brainer, considering the initial investment is typically far less than an average AAA title.

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