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Kotick describes Activision bonus payments

Activision boss Bobby Kotick has talked up the importance of innovative behaviour at the publisher and revealed how studios can reap the rewards if their game is a success.

Asked by Forbes if a company-wide initiative to reward innovative behaviour existed at Activision, Kotick said: "Yes, because ultimately everybody directly participates in the P&L's of the games that they're responsible for, in a big way.

"So if you create a great game like Modern Warfare 3, which is coming out this fall, or Call of Duty: Black Ops, the entire team will make tens and tens of millions of dollars."

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RedDragan2223d ago

Activision? Innovation? Why wasn't this submission reported?

Baka-akaB2223d ago

"Bobby Kotick has talked up the importance of innovative behaviour at the publisher"
Just spat my coffee in a laughing fit while reading this

caseh2223d ago

"So if you create a great game like Modern Warfare 3, which is coming out this fall"

Thats a big if Bobby boy, its no doubt going to sell in ridiculous numbers but even if the game is crap and it sells 5mil+ does that still mean its a success?

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