Q. Why doesn't Sony lower the price of its Blu-ray player like Toshiba is doing with its HD DVD player?
-- Oscar P.
A. Several retailers are now offering the entry-level Toshiba HD DVD player for $199, but Sony says it will hold the line (for now anyway) for Blu-ray at $399. And here's why:
Sony believes the new $399 Play Station 3, which has a Blu-ray player inside, will sell more units this holiday season than all the standalone HD DVD players combined. Far, far more, in fact. Consequently, the company believes it doesn't have to lower the price of the standalone Blu-ray player to prevail in the high-def disc format war.
Also, Sony has invested heavily in lowering the price of the PS3 and doesn't want to further subsidize the cost in lowering prices on standalone Blu-ray players.