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PopCap choosing EA: Are casual games taking over the industry?

There seems to be a trend towards integrating casual into the core in hopes that the growth of casual games could fuel the growth of core games. If the growth of casual games continues at this rate, won't every core game developer try to acquire the next PopCap in order to stay competitive or at least start making casual games for their IPs?

Casual games are on the rise, but what does this mean for core games? This could mean three things.

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examiner.com
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