The chief unique selling point of Defiance was announced long before the title or any other details about this massively multiplayer action game were.
A joint project between ambitious online gaming startup Trion - which recently scored a hit with its first game Rift - and the Syfy TV channel, the game would offer a science-fiction universe in two live media simultaneously. Events in the TV show would influence those in the game, and vice versa.
As it turned out, there was an even more audacious claim and unlikely link-up for Trion to make when it came to finally unveil Defiance. At E3 last month, the game was demoed to press and industry live on two consoles, a PlayStation 3 - and an Xbox 360.