Rivalries have been around since the beginning of time. Whether it is the story of Cain and Able, the tension between Sonic and Shadow, the commotion between team Edward and team Jacob, the wizardly enmity between Harry and Voldemort, or the ongoing battle amid Microsoft and Sony, opposition amongst sides has fueled not only emotions, but, more importantly, sales. Could it be the cheap jabs, or the close finishes that grab the eyes of millions of onlookers? The Battlefield franchise and the Call of Duty franchise rivalry have, until recently, been dominated by the Activision. EA, the maker of Battlefield, has now become a very strong threat to the popular Call of Duty franchise.