EA: We're Playing a 'Much Bigger Game' than Zynga

EA was already a force to be reckoned with in the digital space, but with the addition of PopCap, the publisher has definitely been given an extra shot in the arm. It could be argued that Zynga is EA's top competitor now, but if you ask EA, the company's ambitions go way beyond Zynga. It's clear than Zynga's overly reliant upon Facebook, while EA's looking at all platforms, and that's how EA will grow, EAi Executive VP Barry Cottle tells IndustryGamers.

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donniebaseball2592d ago

If Zynga can't successfully target mobile and other platforms, I could see a day where EA passes them. Zynga is tied to Facebook but has little success elsewhere.