Following a story in Home Media Magazine last week that included a set of comments attributed to Warner VP of High-Definition Media Dan Silverberg at last week's Blu-ray Festival in Los Angeles, fans and industry insiders alike have been speculating that Warner Bros. was considering a move to exclusively support the Blu-ray format. Warner is now breaking its silence on the matter, referring to Silverberg's remarks as having been "misquoted and misconstrued."
Speaking with High-Def Digest on November 5, Jim Noonan, SVP of Strategic Promotion and Communication for Warner Home Entertainment Group, said: "I can tell you that Warner's position has not changed, and I know that Dan did not intend to suggest that wasn't the case. We support both formats and we have made no decision to alter that policy, nor are there any such announcements coming, or being planned."
Noonan also shot down the speculation that Warner is waiting for Q4 sales results before making an announcement of format exclusivity. "Like any major company, we are always reviewing our strategies in every aspect of our business, it is what smart companies do. I can't say what may happen five, ten years down the line. But right now, Warner Bros. has made no decision to change course. We are still onboard with both formats, and will continue [with a strong line-up of new releases and catalog titles], just as we have in the past in supporting HD DVD and Blu-ray."