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EuroGamer - Burnout Crash Preview

EuroGamer - EA's Summer Showcase is a very American affair. In the collegiate atmosphere of Redwood Shores, the company's sprawling San Francisco campus HQ, the word “awesome” echoes throughout presentations for the upcoming EA Sports roster, as producers and spokespersons in smart jeans and shiny shoes form a choir of well-rehearsed brand management. It feels very modern, very corporate and more than a little sterile.

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