Justin Belin writes, "I do not know what my bias was but I swore I would never play WoW, as it is both affectionately and derogatorily known. I told myself that I had enough vices in the world of electronic entertainment and I did not need to add to my life a game without end. Unlike the library of console games on my shelf, WoW is without a true endgame, there is no definable point where a concluding cinematic is viewed and the game can be put neatly back on the shelf with a sense of satisfactory closure. It is built upon a constantly updated world and a social community who are as much a part of the game experience as the dungeons and raid bosses. As such, I was afraid that my addictive personality would latch on and never let go. And so when five years ago a close community of my friends from college asked me to join and quest with them, I refused and went back to my studies and my console games."