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FIFA 12: David Rutter on services and future business models | PS3 Attitude

PS3 Attitude says, "We speak to FIFA producer David Rutter, and discuss the notion of games as a service.

We learn about the new services coming to FIFA 12, including EA Sports Fooball Club and Support Your Club, and consider the possibility that this new focus on services will lead to a change in the FIFA business model, with it possibly moving away from yearly iterations to an ongoing live service model."

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