Why are names so important? Certainly one's reputation defines a person, but in some cultures, their name and reputation is synonymous—that is, "living up to their name." Plus, without a name or title, many people would only have looks to go off of. But I'm not going to be talking about people today, I'm talking about naming video game consoles. In the past, there have been some regular names, some terrible names and some pretty good ones. Good names, along with good reputations of consoles, make those unknown consoles into brand names. Take Sony's Playstation, for example. An original name that defines an overarching experience for the players.