Fortune magazine's Jon Fortt interviews Bill Sheppard, who serves as a director of the Blu-ray Disc Association (BDA) and the Chief Digital Media Officer of the Client Software Group at Sun Microsystems (JAVA), on the battle between Blu-ray and HD DVD. Topics cover:
• Prices of HD DVD players dropping below $200 and even below $100, and how the Blu-ray camp plans to respond.
• The strategy and loyalty of CE companies and Hollywood studios in the Blu-ray camp.
• Sale expectations of Blu-ray players (PS3 in particular) and upcoming titles.
• Technological comparisons and differentiators (Java-based BD-J vs. Microsoft's HDi in particular,) and how technology differentiation will influence consumers in 2008.
The two-part audio interview is about 18 minutes.