When archaeologists dig through the layer marked “early two thousands” they will notice a change in the colour of the rocks at the beginning of the second decade. (Yes, this IS how archaeology works.) Eventually one monocled genius will identify this as the time the games started going free. With news of online stalwarts such as Team Fortress 2 and World Of Warcraft catching the bug, this is no longer the domain of seedy half-arsed MMOs my lord, but increasingly a mainstream option. It’s a significant shift for the PC, and one that I think it’s safe to say everyone is pretty wary of. But it’s one that EA are claiming can be as profitable as the console market. And that’s a big deal.