When archaeologists dig through the layer marked “early two thousands” they will notice a change in the colour of the rocks at the beginning of the second decade. (Yes, this IS how archaeology works.) Eventually one monocled genius will identify this as the time the games started going free. With news of online stalwarts such as Team Fortress 2 and World Of Warcraft catching the bug, this is no longer the domain of seedy half-arsed MMOs my lord, but increasingly a mainstream option. It’s a significant shift for the PC, and one that I think it’s safe to say everyone is pretty wary of. But it’s one that EA are claiming can be as profitable as the console market. And that’s a big deal.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
Free To Play would greatly increase the number of people who play MMO's. But the console will still have its cult that prefer to game in that space and not bother with PC gaming. In other words: there is room for all.
Depending on the F2P title they can be awesome. Allods trumps World of Warcraft in every avenue but most people are wary because it's called Allods Online and it's F2P.
NFS: World is also completely amazing and truthfully, with a high-end PC, there's no reason to buy another console rendition of Need for Speed.
EA is right, some F2P games will eventually start raking in the console-sized dollar bills.
takes forever to level in allods but theres tons of quest. im going to have to try need for speed world i might end up liking it.
didn't like battlefield free,battlefield 2 and battlefield bad company 2 are a lot better.
hope game developers and publishers keep bringing normal games to pc though would hate if everything turned f2p.
tbh since steam started having f2p games especially tf2, i have barely turned on my ps3. but at the same time i havent even thought about paying for items in the game. just feels like gold/gil buying in mmo's. f2p to me seems like whoever has the most money has the potential to enjoy the game the most
the future of PC gaming ... LOL