"Over each console generation, gamers have been given more value for their gaming dollars. Early titles gave the illusion of length using brutal difficulty, but we started receiving lengthier adventures as we continued into the 16 and 32/64-bit eras of gaming. Now-a-days, we have titles that can last over a hundred hours. In comparison, games have seen only fairly minor increases in price. Gamers of today are almost spoiled by how much content they are given. And now it is easy to feel ripped off when paying $50-$60 for a ten to fifteen hour experience. It becomes even more painful when it is less than that. Developers have a couple of tricks to keep players thinking they're getting more value out of their money."