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Sony Ericsson: Xperia Play is for a new, “younger, cooler” audience

Sony Ericsson’s Dom Neil Dwyer explains how the company is “trying to create a new market” for the Xperia Play – one that’s “younger [and] cooler” than typical smartphone gamers.

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longcat2664d ago

yeah, not the best choice of words.

THe stategy makes sense though,but they need a better spec sheet.

I think the next version needs a 3D screen or something to set it apart