How Namco's Yellow Dot Won Over Female Gamers

1UP: It's easy to look back at Pac-Man -- a game in which a yellow circle eats dots in a maze and chases ghosts around -- as some kind of strange fever dream, coming from the same weird mindset in Japanese game development that created a world where a fat plumber eats mushrooms and jumps on turtles. The truth, though, is that every minuscule detail that went into the making of the original Pac-Man was laser focused on just one thing: attracting women.

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