Guardian - Bobby Kotick doesn't give many interviews. He doesn't really need to. Via a few off-the-cuff remarks, the chief executive and president of Activision has become one of the most quoted executives in the industry, his statements pounced upon and often mangled by games industry bloggers who see him as the epitomy of corporate evil.
He has certainly presided over a turbulent year for the mammoth third-party games publisher. Massive sales of Call of Duty: Black Ops were countered by the apparent axing of the previously successful Guitar Hero franchise, and a legal spat with the co-founders of Infinity Ward, the creator of the million-selling Modern Warfare titles. This Christmas, Modern Warfare 3 is likely to bring in at least $1bn for Activision, and its rivalry with EA's Battlefield 3 title is likely to define the games market for the year.