Over the last year, Blu-ray disc sales have outpaced HD DVD by a 2-1 margin. However, the Blu-ray forces are about to take a beating -- unless they change course and soon. And here's why: With the holidays rapidly approaching, Blu-ray is leaving itself open to a potential knockout punch. If Toshiba can sell a bunch of low-priced HD-A2s, Warner Home Video might reconsider its tilt toward Blu-ray and endorse HD DVD instead.
Unless Blu-ray supporters lower player prices -- and soon -- the studios could be the reason that the format ultimately loses.