We're kicking off the campaign in a big way with high-impact: 60 second spots ("Universe of Entertainment") which feature PS3's multi-functional capabilities and really kicks off the compelling and addictive nature of this campaign.
That is an incredible ad! If I didn't already own a PS3, this trailer alone would rush me out to buy one. Dam, I can just keep watching it over and over. The music is extremely catchy as well. "DO YOU WANT IT? DO YOU NEED IT? LET ME HEAR IT!!!!!"
as well as upcoming third-party exclusives such as Haze from Ubisoft and Metal Gear Solid 4 from Konami. I recall seeing some comments on this blog recently lamenting why we weren’t making a bigger deal out of Metal Gear. Well, get ready for a steady diet, because Metal Gear Solid is the mother of all exclusives and we can’t wait for its release.
we have some secrets and many new games up our sleeves for 2008 as well. We can’t wait to kick it all off!
awesome..2008 will be the greatest for sony..
NOW THAT'S A COMMERCIAL SONY!
thank god the days of baby doll/white room commercials are over! The reign of the PS3 begins.
Hands down the most exciting and catchy ad I've see for any console as of yet. I think Sony's PR department finally turned a corner.
lol. Yeah man, I saw the PS3 in a white background and I was like, "oh no... not again" and then the music started playing and I just had a maximum orgasm. :)
Sorry you're all right.
This ad just made me wet. Props to them on this one, this is one damn fine sexy beast of an ad, it pumps you up! Emotionally engages you! And leaves you wanting more! Must have spent top dollar on this little beauty. The music.......my gosh how awesome was the music!
Anyway, it's a good time to get one I guess. I'm personally really happy about all these first party and a few third party exclusives as well as the multi platform games.
I feel like listing them so let me...cause i'm crazy.
Ratchet And Clank
Uncharted Drakes Fortune
Little Big Planet
Resistance 2 (next year....for those that don't know, yes it's true :D!!!)
Final Fantasy XII (or whatever)
Afrika (what the hell aye haha)
Gran Turismo 5
The Getaway 3
God of War 3 (probably not next year, maybe late next year or 2009, but they are hard at work on it, which is always nice to know :P)
And that's all I can think off the top of my head, I'm sure there are some missing but yeah it's always nice to know :P Can't wait till they reveal the other black onyx themed ads!
Wow, that is a really good ad, it makes me to wnat to buy ps3 again
My 3 reactions to the AD O.O >.> T.T
Now sony got some good ads now... white room and this is living commercial sucks compare to this one.
See this is something an average person can look at and say "wow, that looks amazing". I am a firm believer that advertising is the biggest draw for consumers, cause like most of you would love to believe that everyone knows everything behind gaming...only about 15% of game owners use these forums or websites to keep up news in the gaming industry. The rest go on word of mouth or commercials like these. Now I'll throw in my quick 2 cents.
1) This beats the hell outta of those often confusing white room commercials they had be previously using. The shift of focus to commercials like these that show "actual" gameplay and ones like Ratchet and Clank (which uses a catchy toon and cool FMV)is important.
2) Sony should take a note from MSft and advertise like them, because I don't care what you say...nothing beats the commercial from Gears of War from a year ago. I know many people who had no idea what the hell an XBOX was, but wanted it solely based on that commercial.
3) They should advertise games more than Blu-Ray, and also advertise the benefits of PS3 like free online(though it is a bit more shallower than the LIVE online package)
Other than those moot points, this is a great advet to grab attention to people
I think Sony should use more songs like the one in the Ratchet and Clank Ad.
Now where is home?`
Wow that add was incredibly sweet is WAY! better then the white room. Good job Sony!!! you finaly makin the right moves.
"And rest assured, we have some secrets and many new games up our sleeves for 2008 as well. We can’t wait to kick it all off!"
I wanna know now sony. what secret game you guys have for the ps3, You guys arent fair you holding back on us.
Why did they showcase Home in the ad, isn't it due next year?
yeah, along with GT5. Shoulda showed more Drake & Haze. I sincerely hope they rotate songs each time the commercial airs. For one, I hate that song, and 2. it already started getting on my nerves the second time I watched it! Oh well, doesn't matter since I don't get cable.
Home public beta for everyone is this year.
Official release is next year.
DUDE. CAN YOU SAY B A D A S S ?
For some reason I wanna buy another PS3. The tune over the 1st commercial was great "ladies and gentlemen..check that you're still breathing..now that you've seen seeing is believing".
for my son this xmas as the 60GB DOES NOT leave my room under any cirucmstances. lol
on the other hand I don't care if he plays basketball with the 360 I bought em.
once i turn 21 this christmas i get 5g's so ima get new ps3, wii, zune 80gb which is a sick mp3 video player. i do wanna play uncharted if its reviewed well if its not, ima wait til like the summer. no reason if the only good game that comes out over christmas is ratchet. but uncharted seems like a sure thing.
ipod touch is wack. zune u get unlimited song downloads for 14 bucks a month. i odnt like taking out my mp3 player to switch the songs. but yea i wanna be just like those gay guys on the apple commercials for the iphone lmao.
Dude, get the iPod Touch.
Um. You don't have to have a zune to get a subscription to get unlimited downloads per month, there are many sites that offer that.
do some research.
Get a Sansa 8GB MP3 player. The Zune has such a bad battery life. I got one in a raffle during a Engineering Career Fair, it gives me 6 hrs on a full charge with all other features disabled. MS needs to go back to its roots and stay with software.
If Sony had pushed an ad campaign like this from the start they would have sold PS3s a lot quicker. Very snazzy ad! Hope they run this campaign here in Europe during the champions league game week. It'll catch a lot of eyes.
I agree, although there wasn't much to promote, now with all these games either out are quickly approaching their release date it prime time to do so. I thought they were brilliantly done, a game commercial hasn't got me going like that in a while (kh2 probably).
Showed this advert to a few of the lads in work. Every one of them was impressed. Three of them said that they had planned to buy one of the 40 gig PS3's in the next few weeks. The PS3 is going to be a big winner this Christmas here in Ireland for sure.
I think that add is better then nintendo Commercial with the Wii. But sony did a great job with the psp commercial, with that annoying dude and michael straham the defensive end for the NY giants.
whats the name of that song anyone know?
I was just about to post the same question. Anyone know the name of this song or the artist that wrote it?
it's Saliva's Ladies and Gentlemen
that was the best ad ive seen this gen.................PERIOD.
finally sony, now get this all over t.v and then just go off brand name and they will do just fine this christmas. and then advertise mgs4,lbp like crazy so people can get a ps3 this christmas to get them next year
This ads are amazing...just what people need to see to say damn I want a PS3...
damn u, u beat me to the punch
FINALLY great Sony adds. Those "white room" ones were lame. Maybe that creepy baby was ok in the beginning, but rest of them were slow, didn't show much, even when showing that one game, like LAIR for example.
Cool, the commercials look really sweet. Lets hope this spurs the PS3 forward beyond the competition.
Sweet! Nice ad. I liked that quite a lot, although advertising Home before it is released seemed a little off to me -- perhaps there are plans on that front that we're not privvy to.
However, I doubt it.
I am hoping it will come out early next year...
The open beta of home is due out towards the end of the year
Wow, amazing ads!
That's for the ppl who bashed Sony's gaming division marketing team (me included). Well done ppl!
Now pass that ads on TV like there's no tomorow :D It will surely push some big sales...
...IT'S ABOUT DAMN TIME SONY!!!
Finaly they created an ad that actually is appealing! Way to go...let's continue on that path and advertise the hell out of the PS3!! Let people know how great it is...take the control out of GameStop's idiot clrecks. (Just like the other day I went into a GameStop to buy eye of judgement and the clreck was explaining to the costumer that developers have trouble fitting games on the blu-ray because it's too big. I didn't say anything just shook my head and walked away with my copy of the Eye of Judgement. By the way...it's a great game)
Let's go Sony!! Step it up!
I just saw the new Ratchet spot on tv... makes me wanna buy another one! Pretty good idea that they included the "Starting at $399" tag at the end.
Awesome Fu-king ad! YOU'VE SEEN THAT SEEING IS BELIEVING.
Man...the white adds where...nice but too relaxed to get you excited about it. Now these adds are just heart pounding, the song gets you hyped. I wanna download the song. Advertising is very important, cant just depend on word of mouth. Cant wait to see them on TV. They needed that excitement added to their commercials. That song just gives it the perfect touch. Plus it was smart to promote games along with the system, saves time and money. Just make sure to do something special for new released games.
Now thats an AD.
omg its like transformers but even cooler
slapping that now starting at $399, brilliant, first the catchy song of ratchet & clank, now this, I wonder what there gonna do for uncharted yummy yum
Very strategic on Sony's part. It looks like they waited until the killer games came on our platform and then started advertising heavy. Plus the best thing we did was got rid of Dave Karraker's sorry ass. He's the one responsible for the white room ads.
If you couldnt grasp the image, get rid of the green on your TV screen and see what the future is. which is PS3.
P L A Y B 3 Y O N D
THAT AD MADE ME WANT TO BUY ANOTHER PS3.2008 IS GONNA BE OUT OF CONTROL!360 left for dead
Mad props to whatever ad agency put that together. Fricken amazing.
"seeing is believeing"- Best commercial Ever!nuff said.
I'm very pro 360 but gotttddaammnnnnn that commercial was nuts. I honestly feel like buying a ps3 right now....I guess this is why companies spend so much money on advertising. It really works...
These are much better than any of the previous commercials they had. marketing is finally doing their jobs ....
...but I'm happy with what I wrote on the PS Blog.
"Did anyone notice that Sony got exclusive commercial rights to The Simpsons Game.Which is a third party EA game.At the end of the ad it shows the PSP,PS2,and PS3 games but thats it.Then its followed by the Playstation 3 logo.Before Xbox had the rights for third party games and even though The Simpsons Game isn’t the best third party game its still a nice start.The new ads here are awesome.I like how they capture a lot of what the PS3 has to offer.I hope you guys pay to get exclusive commercial rights to GTA IV before its to late.By the way what secrets and new games you guys got up your sleeves?I like secrets:)"
(note) I wrote that at the end because they said they had secrets and new games for 2008 up their sleeves.Just thought I should note that.
i liked the white room ads more :(
both Ads are eye-catching and well done
those ads kick major a$$.. The playstation has the best ads.. These new ads kill anything. If i already didnt own a ps3 these ads would make me buy one..
Are they going to air these on tv??? They need to right now..
that was wicked!!!!!!
Sony came with a decent Ad for once. And good timing too, I was really diggin that 360 ad with the kids singing then I saw this cool ad from Sony and my jaw just dropped, MS betta bring their A game because Sony isn't screwing around anymore.
Totally Amazing, watched both about 5times,lol.
Its just the evolution from the white room ad's
The white room ad's simply created awareness of potential and direct contrast as to what the ps2 offered.
Now that the ps3 is 1 year old this add simply shows that the potential is here and it is a true entertainment device. I like how he ps3 morphed into tower speakers. Totally awesome.
Its a good thing they did not advertise lair and the six axis, cuz six axsis can have negative backlash when the misinformed buys that game. Not saying lair is bad, because i never played it, but there is just too many mixed feelings
Now these are ads!
that was poetry in motion...honestly those kinds of commercials are insentive enough ..microsoft should be taking notes thats how u market a system...and dont attack me(i love xbox360) i;m not one of those "i gotta choose sides and hate on anything else kids" msn i still cant get over those vidz
man its just so good! i cant wait to get my ps3!!!!!! is this ad downloadable on the ps network?
haha the ads are MAJOR.....haha i own a PS3 and I feel like I wanna buy another one...lol..Kudos Sony..!!
i dont see no xbots trolling this article, probably cause they cant find anything bad about the ads!
Good job sony, impressed!
the xlosers arn't trolling because the news on this site latly has been showing how fantastic the ps3 is and ultimatly leaves them scared and insecure about there own pethatic xbox 3fix me's. they are tempted to buy ps3's because of the great verity in games and they also see how strong the playstation community is and they want to be apart of it more and more everyday
I thought it was thanks to Halo. When the Gears of War hype died down xbots had a lot of time on their hands, until the Halo 3 release.
They were trolling on every PS3 topic because they had nothing better to do with their time.
That was the best ps3 ad. Much better than the first ps3 commercials.
They're perfect! The lyrics of the song + the price at the end = AWESOME
Something I've noticed about Microsoft is how they throw their logos onto multi-platform game advertisements. Less informed consumers just assume it is an xbox title. If this is simply a case of paying for the ads themselves it is still a good move. It costs less than buying exclusivity of the title, and they can still come across as if they have it all for themselves. I do know publishers don't throw other companies into their ads for the heck of it without incentives.
At least that is what I have observed, I could be wrong.
With that aside, those are some catchy ads,