Take-Two CEO Strauss Zelnick: Our DNA Is Gameplay, Our Clothing Is Cinema

Forbes: "Strauss Zelnick is chief executive officer of Take-Two Interactive Software, a New York-based video game publisher. Through its subsidiaries, including 2K Games and Rockstar Games, Take-Two publishes some of the biggest video franchises in the business, including Bioshock, Grand Theft Auto and Civilization. Their most recent releases include L.A. Noir and Duke Nukem Forever.

I spoke to him earlier this month at E3, the game business’ biggest annual trade show. The following excerpts from that conversation are edited for length and clarity."

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BakedGoods2441d ago (Edited 2441d ago )

"Bioshock Infinite is getting a lot of play at this show… I talked to some crusty retail guy who said he watched the demo, and he was in tears at the end."

Really? He was crying? Damn, the Big Daddies must be tough in this one.