"If you're a keen PC gamer, you might be aware of the upcoming release of Sim City Societies, which takes more of a focus on social and cultural behaviour. Anyway, it's also getting a mobile version, which is arriving in the next fortnight.
We were invited down to EA's HQ in Chertsey last week to take a look. The game follows last year's Sim City, which we liked, but was a bit on the fiddly side on a mobile handset.
"Sim City was a little bit more hardcore, but Sim City Societies is appealing more to the massmarket," says producer Tim Carter."