VideoGamer.com writes "We've heard that the future of games is in digital distribution, but ex-Sony veteran Phil Harrison thinks there's a good chance Apple will become the entire games industry in the next ten years."
if he really thinks that then there is a chance that this guy might be retarded. Come talk to me when a 60$ or even a 30$ big budget game sells even 100 copies on an ipad/iphone. Come talk to me when they have more than just a touch pad for imput. Never will happen. He says the future isnt necessarily about giving you a peice of hardware "but giving you a storefront, navigation, discovery, a business model and user-interface." Correct me if Im wrong but dont our current consoles already do this? The App store, arrived after PSN, XBLA, and Steam. Apple is not the first, they are just the ones who focus on selling very cheap games to casuals. If someone is serious about gaming, thay are not going to be content with just an ipad or iphone. As far as portable gaming goes the 3ds and PSV can do anything the ipad/pod can do. not only do they have digital distribution, touchscreen, and cheap casual games, they also have real controls and big budget games. Those are two things that the idevices will not ever have, real controls and big budget games. saying gaming on ipads and iphone is the future of gaming is like saying that free flash games on the computer will replace big budget games back in 2000.
You seem more retarded than he does. It has been shown now that the "casual" market for games is several times larger and several times more profitable than what you consider to be the gaming market. Harrison is a businessman. He's talking about Apple's ability to make the most money out of the total gaming market, which is dominated by games you would never touch because you and people like you have to live up to some macho hardcore stereotype. People are willing to pay 3 dollars here or there to have fun with a game they can easily pick up on their iphone or iPad, and those two devices are very popular and very accessible. In a few years, if Apple so chooses, they can control the lion's share of the gaming market.
@kaveti6616 You realize you'd be playing Farm Maker #22 after a while if the industry turned into what Apple is on their focus of games. They use it as just a platform for Sales. They don't give a rat's *** about the quality of them. As long as it nets money through the Apple Store, they'll allow it.
@radphil Actually Radphil I predict the opposite. Apple is focused to the point of paranoia about what gets on their app store. And if you think Apple developers don't give a hoot about their product, then you are just as wrong. Games like any apps in the App store are instantly commented and rated upon right away. If you want to make your millions selling a great app, you'd better come out with something good, cuz apple customers are spoiled silly.
There are some great RPGs on the Iphone/Ipad and they are far from casual. I really do think apple are relevant in the handheld market but the only downside is no physical buttons
@thewhoopimen It's not the apple devs, it's those that they allow onto the app store. I'm talking about Apple as a whole in the sales department too, how they play the numbers game fiercely. Comparing a $0.99 app to a $50-60 game and calling it as if it's the same form of quality, when people get that same form of .99 entertainment for free from Flash Sites. Thing is, if they expect them to be on top, then they need a lot more manpower on the store's app procedures, because I STILL see things on there that are getting a lot of sales when they really shouldn't, because people see that $1 tag and have in their mind "I guess it couldn't hurt to get it. If it sucks, no big deal", where as you have that x a million at least, and that sends a message to those that produced it, that it's ok, rather than improving on that.
Im just saying you wont find the same types of games on an ipad/ipod as you will on consoles/gaming handhelds. And you wont. Most people who buy ipad/iphone are not looking for the same types of games that the "games industry" mostly consists of. LOL who are you to tell me what I play or not. Im not saying these games cant be fun, I enjoy simple games too. When did I say im too "hardcore" for these games? Just saying that simple games are not exclusive to ipad/phone. You wont find many deep, big budget games on these devices. Notice that Phil said they could become "the entire games industry" in the next 10 years. LOL Sure, in 10 years the "entire gaming industry" will consist of simple touch pad games that cost less than a $10. Im not denying that these small games are a growing part of the industry or that apple is the biggest seller of these games. And I even enjoy them, im not a hater like you seem to think. Im just sayign that Phil is way wrong if he thinks apple will "be the entire games industry" in 10 years with these types of games. You think people will suddenly stop wanting full fledged mario, COD, Gears, uncharted, MGS, AC, Bioshock, FF, GTA, ETC. You think activision will stop selling COD games to sell some $3 games? You think MS, SONY, and NINTENDO are going to give up because .99 cent angry birds sold alot of copies? Fact is the video game market is full of 40-60 dollar games, and those will not sell or work on a ipad/iphone. Maybe in the future but I doubt they would sell on the app store at all.
As we approach the point where a tablet can have desktop power, the tablets and portables will take over. And Apple is a major player in that market. But so is Google. If they come up with a real controller, they could take over. Tegra 3(Kal-El) is running full blown PC games on a tablet and also runs 1440p video. Tegra 4 is already in the works. Five years from now there won't be a difference in what you get on a home console and what you get from a tablet. So there is no reason to think that the market can't switch. Plus you have to realize that tablet and ipods are a much larger potential market. There are hundreds of millions of ipods and ipads in the wild. more than any individual console. And the numbers are increasing a ton every year. Developers will follow the money. They won't dump consoles by any means. But there will be far more people making casual games than there will be making AAA titles. But didn't this guy hawk Blu-ray as the future too. Now he thinks it's dead.
PC already has this covered. hundreds of F2P games and MMO's are coming out using the Free 2 play format with micro transactions. Then you have browser games such as Facebook and others that use Flash which we all know Apple doesn't use. Sure they have a HtmL 5 variant but it's not widespread yet. Apple makes a nice chunk of change selling games through it's App Store but they are far from a "Games Leader" as all of their popular titles are on Steam or can be found else where on a PC. Apple is not entering the Games Market other than selling Games Apps on iPhones and iPads is about it and for every game app sold on ipad or iphone I'm sure Steam sells almost the same amount on Steam Mac.
These people still dont understand. People buy an iphone so they can call people, people buy ipods for music and people buy ipdas because they are popular
Just about every kid in my family now owns an iTouch for the games. And they all want an iPad for gaming.
i told you people not to buy apple products. Apple owners are so dumb it makes every industry dumb.
If Apple products are so dumb, why do almost all the user interfaces these days between Android, Apple, WebOS almost all work the same? Does that mean everyone wants to go dumb toO?
It's not so much as that Apple owners are dumb. I would call them rather foolish because they believe everything that comes out of Apple's mouth. For example, Apple's market share rose significantly with the release of the white iPhone. The fact that Apple takes an already existing product and just paints it white and people eat it up like their lives depend on it just speaks volumes about Apple's customer base. This also caused a small riot outside the Beijing store ( http://www.pcauthority.com.... Another thing is their brand image and loyalty. It's what sells every freaking thing they put out there. Their user base is huge, very huge and foolish to the point where they'll buy anything that Apple sells. Apple will take a single feature (that someone else has already done) and then call it revolutionary innovation from them. They'll introduce folders, multitasking and facetime and call it all MAGICAL! Apple will go very far in order to protect their brand image. For example customers are lead to believe that believing that their Macs are more secure than Windows because they won't get viruses. Here's how they're handling the recent malware stuff ( http://www.wired.com/threat...
Ief onlfy you guys new the hardware they use youll realise, all it takes is for them to create a proper console with lol controller. Amd at a decent price. For thoes of you with your head between your legs. Even the normal macs run on itel cpu's The ibm use ibm Arm" chips witch now the ngp are having , infact been using for sometime. By the way im typing on my ipad as i use it everyday. Find it handy to play on poetable device that can last upto 10hours on full charge. Weather playing games going online playing mp, or just browsing N4G..
HAHAHAHA At a decent price? Your talking about Apple the same ones that charge exorbitant amounts for their computer hardware. Same parts as a PC, but double and even triple the prices for the same specs. Yeah, I don't see that happening. Their console will be an overhyped turd like all their products. If they become the dominant force in gaming, count me out.
Xoom 32GB...$599 Iconica10 32GB...$499 Tab10" 16GB...$499 EePad Transformer 16GB ... $399 Ipad will have a hard time. How is the browsing coming with all these plugins disabled. LOL ;) BTW: All of those in that list beat the iPad2 in every respect. Apple wanted to be in gaming since forever. Maybe a powerful AppleTV could change the landscape. But it just won't happen. If that ever will take of, the next wave of clones will be Android based GoogleTV boxes which will beat the shit out of it again. Maybe that is the future of gaming right there and Sony/MS/Nintendo will need to go, who knows.
@ju if it was all about strictly product pricing, don't you think the third parties would have already won by now? Its been a year and no one's coming close to the numbers Apple is selling. perhaps its a little bit more than hardware price and hardware specs don'tcha think?
Well, doubt that. IPad lost market share against Samsung 7" Tab dramatically. Reason being there was just no competition. iPhone is loosing market share against Android phone like crazy right now. The exact same will happen with the iPad. Fat years for Apple are over. They need to expand. Hence their desire to build on the AppleTV market; rightly so. But Google is not stupid. They already see that coming. Android based GoogleTV is just that answer to that - incl. app store and games platform. Tablets have their distinct market - (pure) gaming it ain't. Apple usually has one year head start; competition is catching up fast. Unless Apple is releasing a Quad core iPad3 next spring, they will be overtaken the same way the competition beat the iPhone with current dual core phones. Apple has nice tech, but as one company they will only lead for a certain amount of time. An open market will sooner or later run over it. There will always be one manufacturer which wants to push the boundary. That can only happen if there are multiple companies - not one (Apple is a monopoly). Funny is, it is Apple vs. Google; not Sony, not MS, not Nintendo. And no, I don't think tablets will replace consoles. Open media terminals will. Also kind of ironic is, that MS introduce the XBox to counter Sony's dominance in the living room. Eventually both will feel the stiff competition from Apple & Google.
AS I SAID" ill stand by it if its at the right price.
LOL. Arrogant SOB's!
lets hope they dont name it iTouchKidz. with a name like that, it wont sell as well as they would want it to.
Dream on MR.
The entire gaming industry? Really? No wonder Sony got rid of you. BTW, I would NEVER buy an Apple console. Apple is a leech on the real players in this game, nothing more. Over priced fad makers of junk, throw away hardware.
I think Apple is taking over a core sector of what has historically been a PC movement; Social and casual games. I'm surprised they haven't taken a larger slice of the MMO pie too, on Mac. I don't think Apple is going to have a huge impact on the console market. I think Nintendo has shown that there's only so much headway to be made in casual/social gaming if there's a dedicated device that needs to be purchased upon entry. Ultimately, in gaming, your platform is only as strong as your community. Apple's community is definitely strong. I'm not convinced that its gaming community is so strong. (Though my iPhone doesn't support Game Center, so what do I know?)
I think I can call myself a core gamer, and I bought a iPad2 mostly to play games. And seeing how people are playing more and more on their Androids and iOS phones I have no problem seeing Apple beeing one of the big ones soon in gaming.
Why would you do that? You carry around a big ass iPad to play crap games, instead of a PSP or a DS? I don't see how that is very practical. To each their own I guess, but one of my relatives has an iPad, and I am constantly fixing the damn thing. They have replace the unit like three times and each time they get another turd. It freezes while they play the simplest of games, it takes forever to charge, and the battery only lasts like an hour or so. I think the iPad is one of the biggest wastes of money for a consumer device that I have seen in a long time, just like all their products.
Wel a iPad is not something I carry around usaly, I use it at home when I want to relax and fiddle around with it. The battery on my iPad 2 lasts for about 10hours...less if I play a mmorpg game since the constant wifi draws the power faster then. Im not gonna bother explaining why a iPad or other Apple products are good, most people have allready made up their minds and hate just for the hating...realy pathetic if you ask me. But I did realy not expect to get ANY positive feedback in a place like this, there is something with devices like Apple has that scare the hell out of narow minded gamers....and it should...it wil be the end of your kind one day.
I wish you could explain it. From my point of view it would seem that Apple releases hardware that is equal to, or less than the competition, but at a much higher price. They sell well because of blind fan loyalty. Please tell me why I can't see it the way you do.
@larZen: Agreed. I have a PS3, Xbox360, and Wii. For my computing I have a Quadcore i5 system and guess what? I have an iPad. I play games on it, I do my presentations with it, and it works really really well. If Apple was such a dumbass company, then why would 15+ table manufacturers be dumbassing there way into the same market? http://www.pcworld.com/arti... Where was the tablet market 2 or 3 years ago. it was dead. Apple jumpstarted it again and showed the whole world that there were 25 million plus tablet users who were waiting for something like Apple's product. Let's look at it from another angle: Statspotting reports: “Apple just confirmed during WWDC 2011 that it has sold 200 million iOS devices to date, including 25 million iPads. The iTunes store has also sold 15 billion songs and Apple has paid out over $2.5 billion to App Store developers. 200 Million iOS devices and 25 Million iPads are the two easy numbers. One in eight iOS devices sold is an iPad. Thats easy.” So... Apple has a game platform that rivals the PS2....whaaaaaa?
Tablet market != console market. I love tablets. I don't have an iPad because it is an overpriced overrated lacking device with the Apple brand on it. Sure, it works - for what it was supposed to. But I just can't deal with Apple's product. I need more flexibility which neither the iPhone nor the iPad gives me. That said, I like the core idea, just not Apples implementation. I like sitting on the couch playing with my tablet (which I need to replace with a later gen, because the one I have is just dog slow). But, it is no replacement for my gaming needs. I like some GraveDefense before I switch of the lights before I go to sleep, occasionally sneak into N4G and run some vevo.com in the background. It is an universal device; but no dedicated games machine. Never will be.
Gaming on the iPad 2 because it's very popular DOES NOT make you a core gamer.
whats he doing now? oh thats right nothing
Shut up Phil. You been talking nonsense ever since you left Sony and it needs to stop. I'm sorry you werent able to replicate your succes at Atari. But then again, once you leave Sony one can only go down from there.
The Apple business model is HORRIBLE for consumers, but people still buy it up like its candy. A lot of stupid people in this world just buying into whats cool (just look at Wii sales).
and COD sales
Ironically I'm reading this on my iPhone t('-'t)
Apple have good products... but are way overpriced. I would like to have a Iphone4 or Ipad2, but no way in hell i'm paying 600€ for it. I hope they don't control the games industry in the future, because we would probably have 1000€+ home game consoles.
A reason to develop a new device for gaming. Could be a handheld or a console, maybe both. Steam has Macs covered already.
I hope he brushed his teeth after spouting such bullshit.
this guy needs to come back to sony asap
" Sony or Microsoft or Nintendo are irrelevant, but they will just adapt their business models to somehow take advantage of the new world order." That's some Illuminati sh!t right there. when you buy physical media you actually own it while digital media is quite the opposite. imagine the new world order when you know longer own anything and everything is digital.
Especially with Apple. Some of the iTunes songs I bought years ago, while still visible on my purchase record, are unable to be downloaded because they are so old. That is extremely lame.
Im sorry but ANY monopoly over any business is a horrible thing. Consumers will suffer at that point, especially since apple stuff is extremely overpriced.
that Balled head of his is seriously letting in to much radiation from Tokyo. I love Apple but for their products not games and I love my consoles. I cant say if Apple even did do a games machine it would appeal because do they bring that the Big 3 are not or have not already done. I am not going to buy a £800 console to play Angry Birds etc. This is even what makes me laugh when they say Apple are taking over games with there apps, have they forgotten how much an iPhone/iPad/iPod cost in the first place?
*bald ... and it shouldn't be capitalized. It's a simple word..no need to over-complicate things. :o
But then he worked for Sony who are known to come out with very dumb comments so guess you can take the boy out of Sony but you cant take Sony out of the boy.
That was a great interview (for those that read it). I think he means that the proliferation of Apple devices, if it continues at this pace, would cause the traditional console and PC devs to make AAA quality games for them. Remember soon the graphics on them will be on par with consoles, all apple needs to do is release a controller and TV connectivity. Plus the market for Apple devices isn't nearly as segregated as it is on consoles and PC gaming capable rigs - old, young, males and females all enjoy Apple products and the people that do are very loyal.
Isn't this the guy who promised the PS3 would have 4-D graphics? ya.....
Do you even know what 4D is? Thought not.
good god i bloody well hope not. apple have proven that old maxim that "power corrupts". they're now as greedy and monopolistic as the companies they used to criticise for being greedy and monopolistic. and you know the last part of that old saying? "and absolute power corrupts absolutely".
UM NO APPLE WON'T BE THE GAME INDUSTRY. They make small portable games for their phone BUT NOT LIKE CONSOLE LIKE GAMING or won't be anything else like the 3DS or PSP. I think theirs something seriously wrong with Phil Harrison just lost your respect for that quote.
I'm never going to game on a device which has no option to have a button/controller scheme. Anything which doesn't have buttons and instead has a touch screen I don't consider a gaming device. Or at least, they won't be able to support any games that I'm interested in.
After all, he's the one who made Atari into the powerhouse that they are today.
We'll see, but I highly, HIGHLY doubt it. For one thing, I'm not a fan of Apple's overpriced stuff when I can do everything they do with far less expensive equipment. Secondly, the only games they have on their systems are quick casual games. Very profitable, yes, but they will never fully replace large-scale games. Thirdly, who wants to play all their games on a tiny handheld screen without any buttons?
That'd be a pretty terrible future. I would hope someone would take some action against Apple if this were to become a reality.
N4G is a community of gamers posting and discussing the latest game news. It’s part of NewsBoiler, a network of social news sites covering today’s pop culture.