The Entertainment Software Association and the Motion Picture Association are combining leverage to fight rampant piracy in Malaysia.
I think what they should do is what some DVD/Music companies did to hold some ground to the pirates, for example in South America there are budget/cheap version of some companies DVD lineups and music CDs that while they wont have holographic images and mega manuals on their cases they are cheap, original, don't look copy like crappy and the most important people BUY them
So why not release games in cheap OEM variation in this high pirate infested countries to even try to see what happens
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