VGW: Unfortunately, the overarching theme I’ve noticed with PR reps — though there are exceptions — is that they feel as though they have the power over the journalists. The way I see it, the PR/journalist relationship is one that should be truly symbiotic. PR reps provide the journalists with press releases, interviews, and, of course, review copies. That undoubtedly helps us do our jobs better. On the flip-side, however, journalists provide PR reps with free publicity for the products they are working and the clients they are serving.