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Nintendo unveils all-star marketing campaign

Phillip Schofield and Fern Britton among the celebrities lined up to promote DS titles.

Nintendo's new Touch! Generations ads are to feature six well-known stars of stage and screen as the platform holder continues its push into mainstream consciousness.

Alongside This Morning duo Phil and Fern, Julie Walters, Patrick Stewart, Zoe Ball and Johnny Ball will feature in the new outdoor, print and TV campaign, which kicks off today and will promote the likes of Brain Training, Big Brain Academy, Tetris DS and My Word Coach.

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BrotherNick3494d ago (Edited 3494d ago )

LOL, I don't know who these people are, except they are old. I think the Nicole Kidman advert is better targeting for the older generation. :P

Edit: I know Patrick Stewart.