Justin at SFX-360 says:
"The long awaited and long anticipated Battlefield 3 game from Dice was in full display at E3 with a hands-on demo along with an impressive trailer at the EA Press Conference. Many times a game comes around that revitalizes a genre. But does the FPS genre need revitalization? The essence of an FPS is to aim, shoot to kill, and not die. However, I believe that some games in this genre take this recipe too literally and are afraid of reinvention for fear of losing fan base. If it ain’t broke, why fix it?
Well what if it is broken? Many FPS games released recently are trying to break the steady beat of the drum with innovative features and objective-based gameplay. While some ultimately fail for frame rate or server issues, the unconventional and innovative ideas break the status quo of the FPS genre."